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Logo design

I designed a logo for Ula

The brief:

I like contrasting combinations of colours but mostly I would love a logo that is mainly black with a coloured accent, it should work nicely also as black and white. I like elegant, swoopy strokes or very strong, bold kind of “loud” letters (either are fine). I love flowers so maybe you can find a way to incorporate that into the logo as part of a letter, think of old letters. You can use my first name (Ula) or just my initials (UL) / (LU)

By bold and loud i mean, something that has a strong visual and can be noticed right away

Sketches i started with:

All logos i made:

The 3 versions:

The favourites from each:

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